Amrita Devi
Amrita Devi: Unlocking Success Through Business Diversity
Empowering Farmers in Buxar, Bihar
Amrita Devi, a dedicated Agri-Entrepreneur from Buxar, Bihar, has transformed her livelihood and empowered her community through business diversification and sustainable farming practices.
Amrita was previously a small-scale farmer, earning ₹30,000-40,000 per year through traditional agricultural methods. However, limited opportunities and inconsistent income made her seek alternative ways to improve her financial stability.
In 2022, she joined the Agri-Entrepreneur (AE) program with JEEViKA, receiving training from NIAM. With the knowledge and financial support, she gained, Amrita opened an Agri-input shop, which soon expanded into digital banking services, nursery operations, poultry, and milk collection.
Impact & Growth
- Provides essential services to 200-300 farmers in her community.
- Increased annual income to ₹2.5 lakh through business diversification.
- Established a multi-service hub, including Agri-input shop for farming essentials
“In the future, I would like to promote organic farming in my village.” – Amrita Devi, Bihar
Digital banking services to support financial transactions in rural areas; Nursery services to provide quality saplings; Milk collection center enhancing dairy farming opportunities and Poultry services ensuring sustainable livestock farming.
Through business diversification, Amrita has overcome income instability and limited market access, improving both her family’s livelihood and the agricultural community. She continues to promote climate-smart farming practices and is committed to expanding into organic farming in the future.
“In the future, I would like to promote organic farming in my village.” – Amrita Devi, Bihar
Her journey is a testament to women’s entrepreneurship in agriculture, proving that determination and innovation can uplift communities and create sustainable growth.